K-Pop Demon Hunter American Girl Dolls Arrive, and They’re Spooky!

It was only a matter of time before toy manufacturers stepped up their game, and by “stepped up,” I mean introducing Rumi, Zoey, and Mira from Huntr/x, the fictional band at the heart of the hit animated film, KPop Demon Hunters, available on Netflix.

Calling KPop Demon Hunters a success is an understatement. It has claimed the title of Netflix’s most-watched movie ever, surpassing the previous record held by the 2021 action-comedy. Even more impressive, over 200 days post-release, no other Netflix offering has come close to its viewership.

What’s even more surprising is that, seven months after its debut, KPDH is still in high demand. It’s no wonder that major players like Mattel and Hasbro are busy crafting toys and accessories aimed at kids worldwide. One of the first products to hit the shelves was Hasbro’s Monopoly Deal board game, which launched on January 1.

Not to be outdone, Mattel has unveiled its own lineup of Huntr/x merchandise. This includes Fashion & Collectible dolls of Huntr/x, action figures featuring Rumi and Jinu from Saja Boys in epic battles, Fisher Price Little People Collector figures of Huntr/x and the Saja Boys, Polly Pocket time capsules, and my personal favorite, UNOKPop Demon Hunters. Because what could be more fun than mixing UNO with KPop Demon Hunters?

While most of the product lineup is slated for release in Fall 2026, the American Girls dolls from Huntr/x are an exception. These dolls, with their somewhat unsettling expressions while wielding swords, are sure to be a hit among fans who appreciate the quirky charm of the franchise.

Despite their uncanny appearance, these 18-inch dolls are a must-have for dedicated KPop Demon Hunter fans, though at a price of $165 each, collecting the entire Huntr/x set might require some serious budgeting or a willingness to let go of a few favorite characters.

Regardless of the cost, fans will have to wait until November 2026 to get their hands on the American Girls dolls. Both Hasbro and Mattel are taking a gamble on a franchise that may be losing steam as time passes (at least until the sequel drops). However, given KPop Demon Hunters’ ongoing popularity, this risk could very well pay off.