New Re:Zero Trailer Released, But You Might Have Overlooked It Amid Crunchyroll Buzz

Re:Zero – Starting Life in Another World continues to be a major player in the isekai anime scene, with fans around the globe eagerly anticipating season 4. However, the latest trailer has been available on Japanese channels for over two weeks, yet Crunchyroll has not released it internationally, leaving many fans frustrated. This has sparked a wave of criticism on social media, with users questioning the partnership between the streaming service and Kadokawa, accusing Crunchyroll of failing to properly promote Re:Zero in the West.

Since 2016, Kadokawa has granted Crunchyroll exclusive licensing rights for worldwide distribution of its upcoming titles. The two companies agreed to co-finance future anime projects and collaborate on marketing efforts. Their relationship deepened when Sony acquired Crunchyroll and a majority stake in Kadokawa. Despite this, the Re:Zero trailer has gone unshared for two weeks, with Crunchyroll not even posting key visuals.

In response, fans have initiated an online campaign to catch Crunchyroll’s attention, rallying under the hashtag #PostTheTrailer. While the campaign hasn’t yet prompted a response, it has raised awareness within the community that a new Re:Zero trailer is already out, which many fans were unaware of as they awaited Crunchyroll’s update.

Season 4 of Re:Zero is set to premiere in April, and although Crunchyroll has shared some news about the series on its website, it has yet to upload the trailer to YouTube or post any season-related content on social media. This lack of communication is particularly noticeable as the anime celebrates its 10-year anniversary with new trailers and visuals, marking a significant moment for fans. Many were left in the dark about the trailer’s release, highlighting a disconnect that Crunchyroll needs to address, especially following its recent subscription price increase.