Super Bowl LX Week: NFL Race to the End Zone LIVE in San Francisco

The NFL and Livewire have teamed up to bring NFL Race to the End Zone LIVE powered by Verizon to San Francisco during Super Bowl LX week. This exciting finale of the entertainment series will showcase a Fortnite competition featuring various game modes on a specially designed “Super Bowl LX Verizon-branded map.”

Indy Khabra, co-founder of Livewire, emphasized the significance of this event, stating, “What NFL Race to the End Zone has proven is that gaming isn’t an experimental channel anymore; it is a fully scaled, premium media environment. Pairing elite creators with NFL stars generates attention that no traditional advertising campaign can match. This tournament features one of the most influential rosters ever assembled to compete live during Super Bowl week. Partnering with the NFL on this project has been a game-changer and a clear signal of the league’s long-term commitment to gaming as a core entertainment vertical. From stadiums to streams, this is where the next generation of fans lives.”

The competition will be live-streamed on NFL YouTube during Super Bowl LX week in San Francisco on February 4, from 4-7 p.m. PT. After this event, Livewire plans to roll out additional offseason content in the spring.

NFL Race to the End Zone LIVE will feature 24 players, including NFL stars like Dion Dawkins, Kendrick Bourne, Zay Flowers, Josh Metellus, and Hollywood Brown, teamed up with popular content creators.

The winning team will receive a custom medallion and chain designed by Jason of Beverly Hills, the renowned sports championship ring designer, and will earn the title of NFL Race to the End Zone Season One Champion.

Livewire reports that this series has amassed over 100 million views across NFL YouTube, participating talent channels, and NFL Race to the End Zone TikTok and Instagram over 19 episodes.