Top Super Bowl 2026 Ads and Trailers We’ve Seen So Far

With Super Bowl LX on the horizon, viewers tuning in this weekend can expect a lineup of fresh, star-studded commercials from some of the biggest names in the industry. Many fans actually look forward to the ads just as much as the game itself.

From trailers for upcoming blockbuster films to high-budget spots featuring A-list celebrities, and even quirky ads like frogs croaking about beer, Super Bowl commercials never fail to entertain.

This year’s Super Bowl is no exception, with familiar favorites making their return. Pepsi is back with a witty jab at Coke Zero, proving that the cola rivalry is still alive and kicking. Notably, we’ll also see commercials celebrating Pokémon’s 30th anniversary and Universal Studios’ new Fast & Furious roller coaster, alongside trailers for The Super Mario Galaxy Movie and Scream 7.

That’s a solid lineup, and we haven’t even mentioned the Bad Bunny halftime show, which doubles as an ad for Apple Music. Keep an eye out for the best commercials and trailers as they drop.

A Super Bowl wouldn’t feel complete without a Budweiser Clydesdale commercial. This year, one of the horses forms an unlikely friendship with a bald eagle while “Freebird” plays in the background.

A commercial for a Universal Studios Hollywood roller coaster inspired by the Fast & Furious franchise might just be the coolest thing ever. This thrilling ride is set to open soon at Universal Studios Hollywood and will also make its way to Universal Orlando Resort in 2027.

The “Will Shat” ad is a clever piece, though it leaves us a bit uneasy about the possibility of Star Trek’s William Shatner appearing in our living rooms if we don’t eat enough fiber.

Pringles cleverly features Sabrina Carpenter, known for her work in Fortnite and The Muppet Show, in a commercial where she constructs the man of her dreams using potato chips.

In a standout role, Emma Stone stars in a commercial directed by Yorgos Lanthimos, where she hilariously breaks tablets and laptops in frustration upon discovering that someone else has claimed EmmaStone.com. The message? Secure your domain name before someone else does. If only she knew about the refresh button!

We’ve already discussed the digital de-aging of the Jurassic Park cast, but this commercial adds a humorous twist, showcasing Dr. Grant taking a selfie with a T. rex—an image that will surely stick with us.

Ben Stiller channels his character from Dodgeball: A True Underdog Story in a commercial that features Benson Boone, disco music, and a flipping competition, creating a memorable moment. However, it doesn’t exactly make me want to use Instacart.

Then there’s the bizarre commercial featuring sentient pubic hair singing about being shaved off. It’s definitely one of the weirdest ads out there.

Pepsi takes a direct shot at Coca-Cola’s polar bear mascot in an ad where the bear conducts a blind taste test of Pepsi Zero Sugar and Coke Zero, ultimately choosing Pepsi. If Coke catches wind of this, it could spell trouble for Christmas.

TurboTax continues to roll out commercials, and while not everyone is eager to spend more on taxes, this one is a fun watch, showcasing a humorous side of the usually serious Adrien Brody.

In a sitcom-inspired ad, Ben Affleck working at Dunkin’ Donuts is quintessentially Boston. The commercial features a slew of 90s stars, including Jaleel White, Matt LeBlanc, Jennifer Aniston, Alfonso Ribeiro, and Matt Damon, all delivering a comedic twist on Good Will Hunting.

The new Scream 7 trailer hints that the masked villain has been plotting their rampage for years. With Matthew Lillard returning, it echoes the original Scream 3 storyline, suggesting that Stu survived the first film and is orchestrating Ghostface’s return from an asylum.

While the sneak peek of Supergirl doesn’t reveal much new footage, it serves as a reminder of the fun that awaits.

The latest trailer for the upcoming Mario movie is packed with action, featuring a particularly unsettling moment where Yoshi seems poised to eat a living Magikoopa. While we assume the little wizard will make it out alive—this is a kids’ movie, after all—it’s a striking image.

Lastly, the new trailer for Steven Spielberg’s upcoming alien film builds a solid level of intensity with mostly muted sound. There’s still much to uncover about this movie, but it’s shaping up to be something special.

Honestly, the ad initially looked like a beer commercial until Grogu started using the Force. In a year filled with typical Super Bowl trailers, The Mandalorian and Grogu earn points for trying something different.