Ferrari’s First Electric Vehicle Features Interior Designed by Jony Ive
Ferrari has unveiled the first look at the interior of its inaugural all-electric supercar, the Ferrari Luce, which translates to “light” in Italian. This marks the second teaser from the Italian carmaker, who has yet to reveal the actual vehicle or even a silhouette. However, the interior shots are noteworthy, especially considering the involvement of renowned designer Jony Ive.
Ferrari has entrusted the interior design of the Luce to Ive and his collaborator Marc Newson, who operate the design firm LoveFrom. Ive is famously known for his role as Apple’s former chief designer, where he was behind iconic products like the iMac, iPhone, iPad, and Apple Watch. Now, he’s applying his design prowess to a Ferrari, potentially giving us a glimpse of what an Apple car might have looked like had the tech giant pursued its elusive Project Titan.
The collaboration between Ferrari and LoveFrom has been ongoing for five years, and the Luce is the first tangible outcome of this partnership. While the technical details were shared last year in Italy, the exterior design is set to be revealed in May 2026.
Ive’s design philosophy at Apple emphasized sleek minimalism, so it’s intriguing to see a variety of buttons in the Luce’s interior. Initially, it seemed likely that Ferrari would opt for a fully touchscreen interface, but the presence of physical controls is a refreshing touch. The screens do feature rounded corners reminiscent of Apple devices, showcasing Ive’s signature style.
The materials selected for the Luce’s interior reflect Ive’s influence, incorporating anodized aluminum and strengthened glass from Corning, both staples in Apple’s product lineup. The steering wheel boasts a streamlined three-spoke design inspired by classic Ferrari models from the 1950s and ’60s, crafted from 100% recycled aluminum and CNC-machined from 19 parts, resulting in a weight reduction of 400 grams compared to standard Ferrari wheels.
The Luce is equipped with three primary displays: an instrument cluster, a central display, and a rear control panel. Notably, the gauge cluster moves with the steering wheel, a first for Ferrari, utilizing overlapping OLED displays that merge digital and analog elements. These ultra-thin OLED screens, produced by Samsung, feature cutouts that reveal a secondary display beneath, adding depth to the visual experience.
The central display is mounted on a ball-and-socket joint, allowing it to pivot towards either the driver or passenger. It includes a palm rest for easy interaction with controls without needing to look away. Additionally, the mechanical multigraph display, powered by three independent motors, can function as a clock, chronograph, compass, or launch control indicator.
In a unique twist, the key fob features its own E Ink display, a first in the automotive world, which only consumes power when changing colors. When inserted into the central console, the E Ink screen transitions from yellow to black, signaling the cabin’s activation.
The gear shifter is made with Gorilla glass, and around 40 components throughout the cabin utilize this durable, scratch-resistant material, some featuring laser-drilled micro-holes for graphic designs.
Ferrari’s decision to collaborate with Ive and LoveFrom makes sense, especially considering the Ferrari FF was the first production car to feature Apple CarPlay back in 2014. However, the automaker has not yet confirmed whether it will implement the more integrated CarPlay Ultra in the future.
Ive was present in San Francisco to showcase the new interior, sharing that his team had been working in secrecy for five years. He admitted to being unfamiliar with the stringent safety and regulatory standards in automotive design prior to this project. “It’s very hard,” he remarked. “I’ve never worked in an area that’s so regulated. Some of it’s great, because you understand why, and people’s safety is certainly important, but some of it drives you nuts.”
