Netflix increases subscription costs; the lowest ad-supported plan now priced at $8.99.

Netflix has increased its subscription prices across the board, with the entry-level ad-supported plan now priced at $8.99 per month, as detailed on the streaming service’s support page. The cost of subscribing to Netflix is rising by $1 to $2 monthly, and even more if you have additional members linked to your main account.

The Standard plan will now set you back $19.99 per month, reflecting a $1 increase. This plan includes ad-free movies, TV shows, and games, allowing streaming on up to two devices simultaneously. It offers 1080p resolution and the option to add an extra member for $7.99 per month with ads or $9.99 without ads, with the extra member fee also seeing a dollar increase.

The Premium plan, Netflix’s highest tier, now costs $26.99 per month, which is a $2 hike. This plan supports streaming on up to four devices at once and features 4K resolution, HDR, and spatial audio. It also allows for the addition of up to two extra members to the subscription.

This price adjustment follows a similar increase in January 2025, where plans also rose by $1 to $2 per month.

The company typically states that price hikes are necessary to “invest in programming and deliver more value” to subscribers. Recently, Netflix has ramped up its investments in video podcasts and live events, planning to allocate around $20 billion towards “quality films and series” while expanding its entertainment offerings. Among these significant investments is a costly sequel to KPop Demon Hunters.

In January, Netflix announced it had surpassed 325 million subscribers globally by the end of 2025.