The top streaming service for Blu-ray fans is set to triple its subscription cost.

The top streaming platforms are fantastic for TV content. Right now, Netflix is my go-to for shows like Pop Culture Jeopardy! and Something Very Bad Is Going to Happen. Hulu has a solid lineup of sitcoms, while Disney Plus is home to Maul. I wish I could say I tune into Peacock for its high-quality series, but honestly, it’s all about the comforting chaos of The Real Housewives of Salt Lake City for me. As for Paramount Plus, it seems to have become a hub for Dutton Ranch and the Taylor Sheridan universe now that Star Trek has wrapped up.

When it comes to movies, my favorites might be Shudder, Criterion Channel, Pluto TV, or Tubi for those quick 20-minute cinema fixes. But if I’m being real, my top choice for movie watching is a Plex server packed with the physical media I’ve collected over the past two decades.

So, what exactly is Plex? It’s essentially a way to transform your movie collection into your own private streaming service. Users run the software on a computer or storage device at home and direct it to their ripped Blu-rays and DVDs. Plex organizes everything neatly with posters, episode guides, and streaming-style menus. Depending on your subscription tier, you can access your library on nearly any device—TVs, phones, tablets, game consoles, or browsers—whether you’re at home or on the go. The real draw for movie enthusiasts is that it allows you to create a personal streaming service from the discs you already own, including extensive Blu-ray collections, and even share access with friends or family so they can stream your library as if it were their own subscription service.

It’s awesome! Sure, the price is going up, but that’s only for those who are still undecided about going all-in on Plex.

Starting July 1, Plex will make a significant change to its one-time Lifetime Plex Pass: the price will soar from $249.99 to $749.99. The company considered eliminating the lifetime option in favor of recurring subscriptions, which are easier to maintain over time, but ultimately chose to keep it available at a price that “reflects the real, ongoing value” of the software. The good news is that current Lifetime subscribers won’t lose any benefits, and the monthly and annual Plex Pass pricing will remain unchanged. However, anyone contemplating a purchase has until July 1 to secure the current price before the hike takes effect.

Plex reassures potential subscribers that this change isn’t just a cash grab; it’s about funding the app’s future. The company states that the increased price will support a roadmap focused on quality-of-life improvements and long-requested features, such as enhanced download management, mobile playlist editing, restored music and photo library support in apps, NFO metadata support, improved transcoding, audio enhancements like dialogue boosting, and expanded server management tools across devices.

In short, Plex aims to be the ultimate app for those who meticulously curate their media libraries—it’s just going to cost a lot more to secure a lifetime membership.

It’s also worth mentioning that Plex offers tiers down to Free For All, where the real expense comes from how much you’re willing to invest in Blu-ray discs. Who does that? People who love owning their media and can’t stand that Ron Howard’s Cocoon is never available for streaming.