Team Liquid and Shikenso Renew Partnership for Five More Years

Team Liquid has announced a five-year extension of its partnership with Shikenso, an AI-driven sponsorship analytics firm.

While financial details remain under wraps, the renewed agreement ensures that Shikenso will keep providing comprehensive sponsorship tracking, measurement, and reporting for Team Liquid across various platforms, including livestreams, video-on-demand, broadcasts, and social media.

Isik Aysev, Team Liquid’s SVP of Commercial, expressed that this renewal showcases their trust in Shikenso’s capability to deliver reliable sponsorship metrics and to enhance its offerings based on Team Liquid’s insights.

Arwin Fallah-Shirazi, Co-CEO and Co-Founder of Shikenso, highlighted that this extension aligns with their mutual aim of establishing data-driven sponsorship measurement as a standard practice in the esports industry.

The partnership aims to enhance the consistency of sponsor reporting, valuation, and optimization throughout Team Liquid’s global operations.