Esports Foundation Is Paying Creators ₹19 Crore to Co-Stream EWC and ENC 2026 — Here’s How to Apply

The Esports Foundation has just launched what it’s calling the biggest co-streaming initiative in esports history, and Indian creators have a real shot at being part of it. Applications for the 2026 Creator Program are now open, with a staggering $2 million (approximately ₹19 crore) in rewards on the table for creators who help bring the Esports World Cup and Esports Nations Cup to audiences around the world.

What Is the Creator Program and How Does It Work?

The program is built around co-streaming — where independent creators broadcast major tournament matches to their own audiences on platforms like Twitch, YouTube, Bilibili, Huya, and CHZZK. Approved creators can stream their favourite tournaments, take on missions, and climb leaderboards through a Battle Pass system that unlocks rewards for both the creator and their community. Those rewards range from gift cards, gaming gear, and consoles to streaming platform perks and personal invitations to attend EWC and ENC events.

The 2026 edition aims to onboard up to 5,000 creators across new regions and platforms — a significant jump from the 3,500 co-streamers who participated in EWC 2025, which was already credited as a key driver of viewership growth for that tournament.

Why the Foundation Is Betting Big on Creators

The thinking behind this investment is straightforward: audiences no longer want a single broadcast handed to them. They want to watch events through creators they already trust, in their own language, on the platform they prefer. The Esports Foundation is leaning hard into that reality rather than fighting it.

The program runs across both the Esports World Cup 2026 in Paris — taking place from July 6 to August 23 at Paris Expo Porte de Versailles — and the inaugural Esports Nations Cup 2026 in Riyadh this November. The ENC addition is particularly exciting for Indian creators, as it gives them the opportunity to rally their communities behind India’s national teams competing across titles like DOTA 2, Rocket League, Chess, and MOBA Legends: 5v5!. With EWC 2026 boasting a record-breaking $75 million+ prize pool across 25 tournaments and 24 games, the content opportunities this summer are enormous.

How Indian Creators Can Apply

Applications are open right now on the official Creator Program landing page at esportsworldcup.com. There’s no indication yet of how long the application window stays open, so if you’re a streamer covering esports — even at a smaller scale — it’s worth putting your name in sooner rather than later. The program is designed to support creators at various levels of reach, not just established names, making this a genuine opportunity for up-and-coming Indian streamers to grow their audience on one of the biggest stages the industry has to offer.

Head to esportsworldcup.com/en/creator-program to apply before spots fill up.