Apple increases prices on Macs, iPads, and other devices by several hundred dollars.
Apple is raising the prices of its MacBooks, iPads, and other devices by several hundred dollars due to ongoing shortages in memory and storage. The new MacBook Neo will now kick off at $699, up from $599, while the M3 Ultra Mac Studio sees a hefty $1,300 jump to $5,299, previously priced at $3,999.
Here’s a rundown of the price hikes affecting the starting costs of Apple’s other devices:
* 14-inch MacBook Pro: $1,999 from $1,699
* 16-inch MacBook Pro: $2,999 from $2,499
* MacBook Air: $1,299 from $1,099
* iPad: $449 from $349
* iPad Air: $749 from $599
* iPad Mini: $599 from $499
* 11-inch iPad Pro: $1,199 from $999
* 13-inch iPad Pro: $1,499 from $1,299
* iMac: $1,499 from $1,299
* M4 Max Mac Studio: $2,499 from $1,999
* HomePod: $349 from $299
* HomePod Mini: $129 from $99
* Apple TV: $199 from $129
* Vision Pro: $3,699 from $3,499
Apple CEO Tim Cook hinted at these price adjustments during a recent interview, noting that while the company has attempted to shield customers from price hikes, the situation has become untenable.
Leading up to these increases, Apple has made some changes to its Mac lineup, including discontinuing the Mac Studio with 512GB of RAM in March and eliminating the $599 Mac Mini option, which now starts at $799 with 512GB of RAM.
The surge in memory and storage prices has been driven by AI companies purchasing RAM and SSDs for their data centers. Major memory suppliers like Samsung, SK Hynix, and Micron are struggling to meet the high demand for components used in everything from desktops to phones, laptops, consoles, and even vehicles.
The effects of this shortage are already visible, with recent price increases across various devices, including Microsoft Surface products, Xbox Series S/X consoles, Nintendo Switch, PlayStation 5, Framework’s modular PCs, Meta Quest 3, and Raspberry Pi 5. Although memory suppliers are working to ramp up DRAM production, the shortage is expected to persist for several years.
