GameStop Partners with Uber Eats Amid Decline of Physical Game Sales

Uber Eats and GameStop have teamed up to offer gamers in the U.S. the chance to have a used copy of Call of Duty: Black Ops 7 delivered right to their doorstep, albeit with some added fees.

On July 15, Uber, a major player in the rideshare scene, and GameStop, a retailer now more recognized for its Funko Pop collection, announced this collaboration. It allows customers to order video games, accessories, and other gaming merchandise from their nearby GameStop, delivered by drivers who often face tough working conditions. All this convenience comes at a price, as you’ll be paying extra for items that are already marked up.

“Whether they’re replacing a controller before game night, picking up the latest game release on launch day, or grabbing a last-minute gift, consumers increasingly expect gaming essentials and collectibles to be available on-demand,” said Hashim Amin, Uber’s head of grocery and retail. “Adding GameStop to Uber Eats strengthens our growing gaming and electronics selection, giving customers access to another trusted retailer they can shop with the speed and convenience they know from Uber.”

Curious about the offerings, I opened the Uber Eats app—something I rarely use these days due to rising prices—and checked what my local GameStop had in stock.

The app presented me with a new copy of Assassin’s Creed Black Flag Resynced for PlayStation 5 priced at $65. A quick check at my local GameStop showed it was available for $60. I added Black Flag to my cart, and after all the fees, the total came to $85—about $20 more than if I had just gone to the store to grab a new copy of the recently released remake.

I could make a quip about ordering Grand Theft Auto 6 and ending up spending over $100 through Uber Eats this November, but that game is skipping physical release. With Sony planning to halt physical game production by 2028 and the industry shifting increasingly toward digital, it seems GameStop is trying to ride the wave of physical game sales through Uber, hoping that someone already ordering food might add a copy of Call of Duty or Halo without realizing the steep costs. It appears many are banking on consumers continuing to buy without fully grasping the price tags attached.