TikTok is experimenting with a tool for detecting AI-generated likenesses.

TikTok is rolling out a new opt-in feature that allows creators to scan for AI-generated likenesses and report them directly to the platform, as noted by social media consultant Matt Navarra. This tool is currently being tested with a select group of creators in the US, according to TikTok US spokesperson Zachary Kizer. Meanwhile, YouTube has been developing a similar feature, which is now available to all adult users.

For creators participating in TikTok’s test, the first step to using the tool involves verifying their identity through a service called Jumio. This process includes a real-time selfie scan and an ID verification. Kizer emphasizes that “TikTok does not retain ID documents, and facial information is used only for likeness matching and to help identify potential unauthorized uses of a creator’s likeness.”

Once verified, TikTok’s system will scan for AI-generated content that may be using a creator’s likeness. Creators can then review the findings and report any unauthorized posts or accounts.

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