Google is set to introduce a new device called the ‘Pixel Tag.’

Google appears to be developing an item tracker that could rival Apple’s AirTag. An image of a device called the “Google Pixel Tag” has surfaced, showcasing its small oval design. Additionally, a listing from a Slovenian retailer describes the Pixel Tag as an item tracker featuring a speaker and utilizing Google’s “Find My Device” network, now referred to as Find Hub.

The Pixel Tag is making waves just ahead of Google’s hardware launch event scheduled for August 12th. The company has already teased the Pixel 11 lineup for this event, and there have been leaks regarding a new foldable device, smartwatch, and earbuds. Earlier this month, it was noted that initial listings for the Pixel 11 mentioned the Google Pixel Tag, although it was emphasized that “no such tracker exists right now.”

Here’s a machine translation of the Pixel Tag’s description from the Slovenian listing:
> The Google Pixel Tag smart tracker helps you quickly and reliably locate your lost items using the secure “Find My Device” network.
> Never waste time searching for your keys, wallet, or luggage again. Google Pixel Tag is a compact, lightweight, and durable smart tracker that attaches discreetly to your most important items. Using Google’s extensive and secure “Find My Device” network, you can always check the exact location of your belongings via your smartphone. The tracker is equipped with a loud speaker for easy nearby search and is designed with your privacy and personal data in mind.

Google has not yet responded to requests for comment.