WWE Seeks Trademark for ‘Vice City’ Ahead of GTA 6 Release

Here’s a curious development: the WWE is attempting to trademark “Vice City” just months ahead of the highly anticipated release of Grand Theft Auto 6. What’s the reason behind this? It seems to be linked to a wrestler who’s poised for a significant push within the organization.

On August 4, the WWE filed a trademark application with the United States Patent and Trademark Office to secure the use of “Vice City.” However, they’re not looking to monopolize the term or dive into the gaming industry. The application specifies that the WWE aims to use “Vice City” in relation to wrestling and live sports. As of now, the trademark is still under review and hasn’t been approved.

The trademark claim outlines various entertainment services, including wrestling exhibitions and performances by professional wrestlers, live broadcasts, and online content related to wrestling news and information. It also covers fan club activities and online newsletters in the sports entertainment realm.

So, what’s the story here? Reports suggest this move is tied to Lola Vice, a rising star in the wrestling scene who recently announced her departure from the NXT development brand. She’s expected to join the main WWE roster and is likely to receive a significant push. The name “Vice City” is believed to be a nod to her Miami roots.

While it’s evident that the WWE isn’t trying to undermine Rockstar Games, the situation is undeniably strange. GTA 6 is set to drop in just 15 weeks, featuring Vice City, a location that has been integral to the franchise for years. Adding to the oddity, the WWE’s video game partner is 2K, which develops the WWE 2K series, and 2K is owned by Take-Two Interactive, the parent company of Rockstar.

It’ll be interesting to see if Take-Two’s legal team reaches out to the WWE regarding this trademark situation. Who knows, maybe Lola Vice will soon have fans chanting “Vice Urban Area” at events.