Apple TV’s Monthly Subscription Price Rises to $14.99 After Fourth Increase in Four Years

Apple has increased the price of its streaming service for both new and existing subscribers, raising the monthly fee from $12.99 to $14.99. The annual subscription now costs $119, up from $99. Additionally, the individual Apple One subscription, which bundles Apple TV with other services, has seen a price jump from $19.95 to $21.95.

This price adjustment is effective immediately, and current subscribers will receive notifications before their next billing cycle.

This change comes nearly a year after the last increase in the Apple TV subscription fee and follows the recent premiere of the fourth season of Ted Lasso. Apple has also been ramping up its live sports offerings, including F1, MLB, and Major League Soccer, alongside its acclaimed TV shows and original films. Earlier this year, Apple raised prices on nearly all of its devices and is reportedly looking to increase AppleCare Plus subscription costs as well.