Tetris Takes on the White House in an Unexpected Gaming Showdown
The White House’s use of video games to spread hate has largely gone unchallenged within the gaming industry, even from companies known for aggressively protecting their intellectual property. However, Tetris appears to be an exception in this troubling landscape.
Recently, the White House released a series of arcade games that reflect the administration’s discriminatory political agenda. These games included mechanics where players could construct an immigration wall using Tetris blocks and apprehend virtual characters of color attempting to cross the border. Many of these titles were simplistic imitations of classics like Flappy Bird and Snake, with marketing that even referenced recognizable brands, such as the Nintendo GameCube logo.
While the quality of these games is questionable, their visibility and hateful messaging are undeniable. More importantly, the White House’s arcade games could open the door to copyright infringement claims.
Just a day after the games were promoted on social media, the Tetris brand responded. On Instagram, the Tetris account stated that it believes “in the power of connection and bringing people together, not dividing them.” A subsequent comment clarified that the company had no involvement in the creation of these controversial games.
“We take copyright infringement very seriously,” the Tetris Company emphasized.
The company did not specify what actions it might take to protect its copyright, and as of now, Build the Wall remains accessible online. If the Tetris Company decides to take legal action, it could become one of the first major gaming entities to publicly challenge the White House.
In recent years, the Trump administration has frequently leveraged video game branding on social media to promote dubious political initiatives. Numerous well-known franchises, from Halo to Pokémon, have been co-opted in this manner, yet none have pursued legal action against the administration. At best, gaming companies have distanced themselves by stating they were not involved in these campaigns.
If Tetris were to file a copyright claim, the White House might be forced to remove Build the Wall from its site. However, given the administration’s history of ignoring court rulings and dismissing criticism from creators, the likelihood of meaningful change seems slim. For now, the Tetris Company has shared a message with its community.
“To our fans everywhere: we love you, we see you, and we’re grateful to have you in our community,” the post stated.
Nintendo and Pokémon fans are now urging companies to take a stand.