Peloton Launches Affordable Folding Treadmill
Last year, Peloton revamped its hardware lineup, introducing features like cameras, fans, and an AI-driven software called Peloton IQ. This year, the focus shifts to its treadmill offerings, with updates to the existing models and the introduction of the new, budget-friendly Tread Flex.
At a launch event in New York City, Peloton’s chief product officer, Nick Caldwell, highlighted the $2,195 Flex, designed to meet user requests for a more compact treadmill. When folded, the Flex takes up 50% less space than the Bike Plus and features caster wheels for easy movement. For safety, the wheels can be locked, and it includes a Tread Lock passcode and a slow-opening mechanism that takes about 25 seconds to lower the deck gently. However, Peloton confirmed that it lacks sensor-based safety features.
While in use, the Flex operates with a relatively quiet motor, producing around 70 decibels. Although it’s hard to judge noise levels in a demo environment, it was noticeably quieter than many other treadmills. The shorter deck may not be an issue for most users, but those with longer legs might find it a bit limiting. Like Peloton’s other treadmills, it has a swivel screen for various workouts, but it lacks a camera, which means it won’t support some of the new Peloton IQ features.
The existing treadmills have been rebranded as the $3,495 Tread Vision and the $6,695 Tread Plus Vision. The Tread Vision sees a $200 price increase, while the Tread Plus Vision remains the same. The upgrades include a new deck with improved cushioning, redesigned jump buttons for speed and incline adjustments, and a revamped tray for holding devices and water bottles. The Tread Plus Vision also introduces a new “sled” mode, appealing to athletes in Hyrox or CrossFit. Both models retain the swivel screen and motion-tracking cameras that enable new Peloton IQ features.
On the software side, all treadmills will now offer personalized pace recommendations after about ten running workouts, which will adjust as fitness levels improve. A new feature called ReRun allows users to upload outdoor run data from the Peloton app or a smartwatch, enabling them to “re-run” those routes with automatic incline adjustments based on the terrain. Peloton is collaborating with NYRR to allow users to re-run segments of the New York City Marathon course, with plans for partnerships with other notable races.
For the camera-equipped treadmills, Peloton is introducing a running analysis feature. After a one-time calibration, the movement-tracking camera will monitor workouts, providing users with a running efficiency score and tips for improving their form based on metrics like steps, cadence, vertical oscillation, and stride length.
Despite the investment in refreshed hardware and AI, Peloton has yet to see a significant impact on earnings from its current user base. At the event, the company emphasized the target audience for each treadmill. The Flex is positioned as ideal for walkers, hikers, and those in smaller living spaces, while its $2,195 price aligns more closely with its bikes, even though cheaper alternatives exist. Conversely, the Tread Plus Vision is aimed at performance athletes, and the Tread Vision is designed for households with varying fitness levels. Peloton representatives also noted the redesigned tray as a great alternative for those seeking a walking pad, although it doesn’t support connecting a laptop as a second monitor.
Peloton has consistently identified the treadmill market as a key area for growth, and it’s clear that the company hopes these new models, especially the Flex, will drive new membership signups.
