Post Malone to Perform at EWC 2025 Opening Ceremony
The 2025 Esports World Cup (EWC), set to take place in Riyadh from July 7 to August 24, 2025, will kick off with a headline performance by global music icon Post Malone during its official opening ceremony on July 10. This announcement by the Esports World Cup Foundation (EWCF) highlights the growing fusion of gaming and mainstream entertainment
Bridging Music and Esports
Post Malone, known for chart-topping hits and a passion for gaming, is no stranger to the esports scene. He became part-owner in Envy Gaming in 2020 and frequently streams popular titles like Warzone and PUBG . The EWCF notes that his participation “brings together gaming, music and culture,” reflecting the EWC’s aim to cement esports as mainstream entertainment .
Mike McCabe, COO of EWCF, praised the partnership: “With Post Malone, a global artist and true gamer, opening the tournament, we continue to celebrate the power of music — a universal language that brings fans together and defines the cultural future of esports”
Music Meets Competitive Play
For fans, Post Malone’s presence is just the beginning of EWC’s entertainment lineup. The festival will feature numerous artist performances in its AFT_r concert series, including stars like Wiz Khalifa, Don Toliver, Afrojack, Jack Harlow, G-Eazy, and DJ Snake. These concerts follow the gaming action on Thursdays, constituting a vibrant blend of competitions and live music.
EWC 2025: Esports in Saudi Arabia
EWC 2025 will be held in Riyadh’s Boulevard City, featuring 25 tournaments across 24 titles—including new games like VALORANT, Crossfire, Fatal Fury, and Chess—and offering a record-breaking $70 million prize pool. This follows the inaugural 2024 event’s success, which set viewership and in‑person attendance records. Post Malone’s involvement underscores the EWC’s strategic aim to unite gaming, music, and global pop culture. In addition to his performance, the Foundation is launching a music initiative allowing creators to submit tracks to be used during events—highlighting esports as an immersive entertainment experience beyond gameplay.
What to Expect
- Date & Venue: July 10, 2025, at the EWC opening ceremony in Riyadh
- Performer: Post Malone, joined by the AFT_r concert series throughout the event
- Purpose: Blend esports competition with mainstream music culture to elevate the EWC as a global entertainment destination
Post Malone’s presence at the 2025 Esports World Cup marks an exciting cultural milestone, demonstrating how esports events now rival major music festivals in scope and influence. With a massive prize pool, a diverse game lineup, and high-profile musical talent, EWC 2025 promises to be a landmark event at the intersection of gaming and entertainment.