BetBoom Secures Broadcasting and Betting Partnership in Latin America

International tournament organizer BLAST has teamed up with global iGaming company BetBoom to enhance broadcasting and betting in Latin America.

While the financial details and duration of the agreement remain under wraps, this partnership positions BetBoom as the licensed media rights holder and exclusive betting partner for Portuguese and Spanish language broadcasts in Latin America and Brazil for upcoming BLAST Premier (Counter-Strike 2) and BLAST Slam (Dota 2) tournaments.

Starting in 2026, BetBoom will hold exclusive media rights for the region and will collaborate with BLAST to expand the number of events, content, and in-person activations in Brazil and Latin America. The plan includes six Counter-Strike 2 events (with four being live events) and four Dota 2 events each year. Additionally, BetBoom aims to engage with top streamers, talent, and influencers in the area to enhance local broadcasts.

“This historic agreement will bring BLAST tournaments and the BetBoom brand to an even wider audience in Brazil and Latin America. BetBoom, with its focus on high-quality entertainment, will deliver a fantastic product and great value to this extremely passionate community,” stated Alexander Lewin, commercial VP of BLAST. “We look forward to working closely with them and continuing to invest in bringing more events and activities to the region in the future.”

BetBoom is already well-established in the esports scene in Latin America and Brazil, sponsoring BetBoom Team and Team Spirit, as well as being an official sponsor of the Brazilian esports organization FURIA. The company also supports notable figures like Gabriel “FalleN” Toledo, content creators Markola and Hudson, and the Dezorganizada Furiosa community of FURIA fans.