Disney Plus is exploring the possibility of a free streaming option.

Disney Plus is exploring the possibility of offering some of its content for free, as reported by a source familiar with the situation. During a recent company town hall, Adam Smith, Disney’s chief product and technology officer, hinted at the idea of a free streaming tier.

Details about which specific shows or movies might be included in this free tier remain unclear, as does the timeline for its potential launch. However, this initiative is reportedly part of broader discussions aimed at enhancing fan engagement. Disney has not yet provided a comment on the matter.

As platforms like YouTube continue to dominate viewer attention, Disney Plus, along with Netflix, HBO Max, and other streaming services, is actively seeking new strategies to attract audiences. Disney Plus has already introduced vertical video feeds and always-on channels, with Netflix also rumored to be considering similar features.