GameStop’s Last Bright Spot Is Set to Diminish

The transition from physical to digital games has hit GameStop hard. Anyone who has visited one of their stores lately can see that toys and collectibles, like Pokémon cards, now far outnumber the Switch 2 and PS5 titles on display. One of the few reasons to still purchase games from GameStop is its Pro Membership program, which offers notable perks for those who frequently buy new releases. However, a significant benefit is about to vanish.

A memo circulated to store employees this week, which was shared with an outlet, reveals that the points system will soon be eliminated from the GameStop Pro Membership program. Currently, Pro members earn 2% rewards on most purchases, which can be redeemed for coupons providing discounts on future buys. For instance, if you buy one new game a month at $70, you’d accumulate around $17 in points by year’s end, alongside other discounts. It’s not groundbreaking, but it’s better than nothing.

Unfortunately, GameStop plans to scrap this benefit as it closes stores and seeks to cut costs. “Pro Points accrual will end for new members beginning July 15, 2026,” states the internal update. Existing members who renew before that date can continue earning points until August 15, 2026, when all remaining points will expire for everyone. This is disappointing, but the more surprising aspect is that GameStop isn’t altering any other features of the membership.

The GameStop Pro membership will still cost $25 a year, even as it loses value. For those who haven’t used it recently, it no longer includes a subscription to Game Informer. Some employees are also questioning whether they will still be expected to push the membership on customers as aggressively, despite the changes. “Customers were already frustrated when I told them I couldn’t redeem their points through my POS repeatedly over a three-month period,” one user shared on the GameStop subreddit. “I can’t wait to tell them that GameStop has told them to go f*ck themselves and killed points entirely instead of fixing our backend!”

While CEO Ryan Cohen is attempting to elevate his status at eBay, GameStop employees are facing increasingly tough working conditions as the company downsizes and shifts its focus. Staff are held to unrealistic sales targets and given excessive responsibilities for below-market pay. One employee on the subreddit even called for a boycott of the Pro program in light of the new changes.

“I say this for a reason,” they wrote. “If we ALL drop in PRO, they can’t blame any single store. They will be forced to realize their decision was stupid AF. Do not confuse that with me saying that they will care… but they will have to realize it. Just… stop trying.”

GameStop did not respond immediately to requests for comment.