Lego to Bring K-Pop Demon Hunters to Life in 2026

Following in the footsteps of iconic franchises, The Lego Group and Netflix are teaming up for an exciting collaboration that will bring KPop Demon Hunters building sets to life.

The first KPop Demon Hunters product is set to be unveiled later this spring, with pre-orders launching soon after. More Lego sets are already in the pipeline for release in 2027. While details about characters, scale, and play features are still under wraps, this partnership places Lego right in the thick of the growing KPop Demon Hunters craze. It’s clear this phenomenon is here to stay, even if the sequel is still a long way off.

The competition is heating up! Recently, Mattel and Hasbro were named “co-master” toy licensees for the animated series, and they’re gearing up to flood the market with toys, collectibles, games, and role-play products tied to the franchise. Expect KPop Demon Hunters crossovers with Magic: The Gathering and Dungeons & Dragons, along with some rather unique American Girl Dolls inspired by the series. There’s something for every fan.

Since its debut last June, KPop Demon Hunters has racked up over 500 million views on Netflix, and its soundtrack has made waves in the music industry: Huntr/x became the first K-pop girl group to top Billboard’s Hot 100, while “Golden” made history as the first K-pop song to win a Grammy Award.

With Lego joining the mix, KPop Demon Hunters has officially become a pop culture powerhouse. While the enthusiasm for Stranger Things merchandise might be a bit overblown, the love for characters like Rumi, Mira, and Zoey is undeniably strong and will soon be hitting toy shelves near you in the coming years.