LG Launches Its First Gallery TV, Marking Its Entry into the Art TV Market

In recent years, the art TV segment, previously led by Samsung’s The Frame, has expanded with new offerings from TCL and Hisense. Now, LG is stepping into the arena with its own model, the LG Gallery TV. This new addition will utilize the Gallery+ service that LG launched earlier this year, featuring a vast collection of visuals, including artwork, cinematic scenes, and gaming imagery. Similar to Samsung’s Art Store, Gallery+ offers a limited free tier, but full access requires a subscription.

It’s important to note that the Gallery TV is distinct from LG’s G Series OLED TVs, such as the LG G5, which were formerly known as the Gallery Series. The Gallery TV is a mini-LED model designed with a specialized screen that minimizes glare and reflections, creating an art-like viewing experience—likely thanks to a matte finish. While LG hasn’t detailed the backlight setup, most art TVs utilize edge lighting, so it’s reasonable to expect the same here. Although OLED technology provides superior picture quality, it can struggle with displaying static images for long periods due to the risk of image retention or burn-in.

Taking inspiration from Hisense, LG has included a frame with the Gallery TV. The standard frame is white, but there’s an option to purchase an additional wood-colored frame. The TV will be available in 55 and 65-inch sizes, though pricing details have not yet been announced.