Netflix Takes a Stand Against AI-Generated Content, Protecting Stranger Things and Kpop Demon Hunters IPs

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Hollywood’s ongoing struggle against the AI video generator Seedance 2.0 is heating up.

Following the condemnation from the actors’ union, Netflix has joined other major studios in opposing ByteDance, the company behind Seedance 2.0.

Netflix stated, “we will not stand by and watch ByteDance treat our valued IP as free, public domain clip art,” in a cease and desist letter issued recently. The streaming giant is particularly concerned about AI-generated videos based on its popular series like Stranger Things, Kpop Demon Hunters, Squid Game, and Bridgerton.

In the letter, Netflix pointed out that “current forensic evidence indicates that Seedance is being used to generate unauthorized derivative works,” including detailed recreations of the Stranger Things series finale, featuring the iconic cast and monsters like Demogorgons and the Mindflayer.

The streaming service also raised concerns about reproductions of the visual style and character designs from its animated musical feature Kpop Demon Hunters, including the lead character Rumi, as well as unauthorized recreations of the ‘Red Light, Green Light’ sets and the famous Young-hee doll. Some of these creations even feature real-world figures like Elon Musk inserted into the Squid Game setting.

Launched earlier this month, Seedance 2.0 is a text and image-to-video model that enables users to create new clips from existing content. It faced backlash after a video of Tom Cruise and Brad Pitt in a fight went viral, generated from a simple two-line prompt. “I hate to say it. It’s likely over for us,” Deadpool and Wolverine writer Rhett Reese commented on Twitter in response.

For more, check out our guide to everything new on Netflix in February 2026.

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