New Mario Merchandise Launches in the US This February

Nintendo’s My Mario product line, which debuted in Japan last year, is set to make its U.S. debut in 2026. Starting February 19, fans can find these items at the Nintendo stores in New York and San Francisco, featuring a range of kid-friendly games and building sets. Additionally, a new app called Hello, Mario! will be available on Nintendo Switch, Nintendo Switch 2, Google Play Store, and the App Store.

While February 19 marks the initial launch of My Mario products in the U.S., Nintendo has plans to continuously introduce new content. The lineup will include everything from games and clothing to apps, with collaborations featuring well-known brands like Fisher-Price and TOMY.

The first wave of products features two wooden block sets, a selection of infant and toddler clothing, an interactive board book, and a variety of plush toys. Many of these items can be previewed on the official My Mario website, showcasing a delightful range of children’s apparel, including Princess Peach coveralls, a stylish Mario & Luigi cardigan, and fleece overalls decorated with a Question Block and mushroom.

In addition to physical merchandise, fans can enjoy the Hello, Mario! app and a stop-motion animated series, which is currently available. This series consists of five short episodes, each about a minute long, while the app allows users to create funny faces or play peekaboo with Mario.

At this point, it’s uncertain whether these products will be available for online purchase through the Nintendo Store. They will initially be sold in the New York and San Francisco locations, with select retailers expected to receive stock later this year. The exact timing for product launches may vary, and Nintendo plans to share more details on its official website in the upcoming weeks and months. Fans are also looking forward to some exciting Yoshi products, as several were recently released in Japan last November.