Roku Launches Its First OLED Television Models

Just a few weeks ago, the midrange OLED landscape was dominated by LG and Samsung. However, with Sony’s recent announcement of the Bravia 6, Roku has jumped into the fray with its first-ever OLED TV — the Roku Pro Series — set to be followed by the upgraded Pro Series LX next month.

The Roku Pro Series features a 120Hz panel, four HDMI 2.1 ports, and supports both Dolby Vision and HDR10 Plus. It also includes auto low latency mode, FreeSync Premium, and VRR, making it a solid choice for gamers. A backlit Roku remote is part of the package, along with a remote finder button on the TV to help you track it down if it goes missing. The upcoming Pro Series LX will be about twice as bright as the standard Pro Series, support 144Hz VRR, and include a polarizer to minimize reflections. Both series run on the Roku operating system.

The Pro Series is currently available exclusively on Amazon for 2026, offered in 55- and 65-inch sizes starting at $999. The Pro Series LX will launch in October, with a 55-inch model priced at $1,299 and a 65-inch model at $1,599.