Silicon Valley Aligns with Trump’s Push to Rebrand AI

When President Donald Trump proposed rebranding artificial intelligence as “super intelligence,” many were skeptical about its potential to gain traction. However, some of the biggest names in Silicon Valley are starting to embrace this new terminology, aligning with Trump’s vision for a redefined AI narrative.

Elon Musk was among the first to jump on the bandwagon, announcing plans to change SpaceXAI to SpaceXSI. This move came shortly after Trump declared that anyone using the term “Artificial Intelligence” instead of the preferred “Super Intelligence” would be considered an adversary. Marc Benioff quickly followed suit, revealing that Salesforce would rebrand AIForce to SIForce, a decision that seemed like a swift concession but was not entirely unexpected.

Nvidia’s CEO Jensen Huang was present at the summit where the executive order mandating the use of “super intelligence” was unveiled. He has publicly supported Trump, suggesting that concerns about AI risks are exaggerated. Thus, it was no surprise when Nvidia committed $1 billion to scientific progress, which included funding for “super intelligence research.” Huang has significant stakes in maintaining a good relationship with the administration.

Microsoft’s Satya Nadella is the latest to adopt this new terminology. He attended the same AI summit as Huang, alongside other tech leaders like Mark Zuckerberg and Sundar Pichai. In a recent post advocating for an “emergency brake” on AI development, Nadella consistently referred to the technology as “super intelligence.”

Throughout Trump’s second term, Silicon Valley has made efforts to align itself more closely with the administration, contrasting sharply with the more adversarial stance taken during his first term.