Suno unveils strategy to tackle spammy AI-generated music.

Suno is gearing up to introduce a new watermarking technology and a revised download policy aimed at curbing the proliferation of low-quality AI tracks while enhancing transparency. In a detailed blog post, CEO and co-founder Mikey Shulman outlined the company’s guiding principles and the forthcoming steps as it strives for greater legitimacy in the industry.

The rollout will include new transparency tools alongside advanced watermarking and fingerprinting technologies. Shulman emphasized that these initiatives align with “emerging industry standards,” which will facilitate the identification of content generated by Suno. Additionally, the company is looking to collaborate with distribution platforms to tackle fraud and misuse effectively.

Last year, Suno also revealed plans to modify its download policy following a settlement with Warner Music Group, especially after a similar agreement between WMG and Udio that resulted in the complete cessation of downloads from that platform. While specific details are still under wraps, the initial announcement indicated that downloads would be restricted to paying subscribers, with users facing a cap on the number of downloads each month.

Throughout his post, Shulman reiterated the company’s commitment to transparency, respect for rights holders, and the significance of human-created art. However, he was careful to clarify that it is not Suno’s role to “pass judgment” on the worth of individual artworks, leaving it to artists and platforms to determine whether they wish to disclose the use of AI tools.

Suno has yet to provide further details regarding the new policies and technologies.