Toyota Launches C-HR Electric Hatchback Priced from $38,135

Toyota is making waves in the electric vehicle scene with the introduction of the all-electric, three-row Highlander SUV and the bZ Woodland wagon. Now, the Japanese automaker is rounding out its lineup with a detailed look at the upcoming C-HR hatchback.

While we initially hoped for a more budget-friendly price, the C-HR will start at $38,135 (including destination fees) for the base SE trim. This is significantly higher than the $25,000-$30,000 range some analysts anticipated, but still below the average transaction price of $50,000 for new vehicles (or $55,000 for EVs). For context, the original gas-powered C-HR began at $22,000, while the hybrid variant is priced around $41,000.

Despite the higher price tag, the C-HR is set to impress with a range of powertrain options, including hybrid, plug-in hybrid, and hydrogen fuel cell variants (available only in California and Hawaii). Its exterior design features a distinctive “hammerhead” front end and a sporty, wide stance, built on the dedicated e-TNGA platform that ensures a low center of gravity for enhanced driving dynamics. The standard dual-motor all-wheel-drive system delivers a robust 338 horsepower, allowing for a thrilling 0-60 mph sprint in just 4.9 seconds.

The SE trim boasts an EPA-estimated range of up to 287 miles, while the XSE trim, equipped with larger 20-inch wheels, offers an estimated 273 miles. A NACS charging port allows access to Tesla’s Supercharger network, and under optimal conditions, the 74.7 kWh battery can charge from 10-80 percent in about 30 minutes.

Inside, the C-HR features a 14-inch touchscreen with the latest Toyota Audio Multimedia system, supporting wireless Apple CarPlay and Android Auto. Although early reviews of this new software have been mixed, the interior promises comfort with up to 59.5 cubic feet of cargo space when the rear seats are folded down.

The C-HR is set to hit the market in March 2026, coinciding with the launch of the bZ Woodland. With the Highlander arriving later this year, Toyota will soon have three EVs available for American consumers. It might be time to reconsider the narrative that Toyota is lagging in the EV race.