Ubisoft announces significant changes, scrapping six games like the Prince of Persia remake, delaying seven others including the Assassin’s Creed: Black Flag remake, and unveiling four new IPs.
Ubisoft is set to undergo a significant overhaul, impacting its organizational structure, operations, and game portfolio in response to ongoing challenges with sales and stock performance. This new structure is expected to take effect in early April.
As part of this reset, the company has canceled six in-development titles, including the long-awaited remake of Prince of Persia: The Sands of Time. Ubisoft stated that these projects did not meet the new quality standards and selective portfolio criteria. Among the canceled games, four were unannounced, comprising three new IPs and a mobile title. While there’s speculation about the status of Beyond Good & Evil 2, it remains listed as an active brand.
CEO Yves Guillemot emphasized the increasingly competitive nature of the AAA gaming industry, highlighting the rising development costs and the challenges of establishing new franchises. However, he noted that successful AAA content has greater financial potential than ever.
Ubisoft plans to allocate more development time to seven delayed games, including an unannounced title that has shifted from FY26 to FY27. Reports suggest this lineup may include the much-anticipated Assassin’s Creed: Black Flag remake.
This portfolio adjustment outlines the company’s roadmap for the next three years. CFO Frederick Duguet assured investors that significant products are on the horizon.
In an effort to cut costs by an additional €200 million over the next two years, Ubisoft has closed two studios: Ubisoft Halifax and Ubisoft Stockholm.
The company will also streamline its production by establishing five “Creative Houses,” each focused on specific genres and franchises. These houses will integrate game development with market strategies, adopting a gamer-centric approach and taking full financial responsibility for their performance.
Additionally, Ubisoft is developing four new IPs, including March of Giants, a recently acquired MOBA originally created by Amazon.
Guillemot described these changes as a pivotal moment for Ubisoft, reflecting a commitment to tackle challenges and reshape the company for the future. He noted that this approach will foster a more decentralized creative organization, enabling quicker decision-making supported by top-tier cross-functional services.
Reiterating the company’s strategic focus, Guillemot mentioned a commitment to “Open World Adventures” and games designed for ongoing service. Ubisoft is also ramping up investments in player-facing Generative AI, recently showcased with an AI companion demonstration.
These initiatives align with previous statements about Ubisoft’s goal to regain its creative edge after a period marked by mixed reviews and underwhelming experiences.
Guillemot acknowledged the difficulty of these decisions but stressed their necessity for building a more focused, efficient, and sustainable organization in the long run.