Xbox Allegedly Reveals Hellblade 3 While Considering Ninja Theory’s Sale

Senua’s Saga: Hellblade III is the latest installment in Ninja Theory’s acclaimed series, and its reveal at this month’s showcase caught many off guard, especially since it came just two years after the announcement of Senua’s Saga: Hellblade II. The excitement quickly turned to confusion when reports surfaced that Ninja Theory is among the studios that Xbox may be looking to sell or shut down soon. This raises a puzzling question: why unveil a game if there are no plans to release it?

This dilemma has been on the minds of many this week. According to a recent report, Microsoft believed that showcasing Senua could potentially attract buyers for Ninja Theory. The company was reportedly aware of its intentions to spin off the studio during Xbox’s June showcase but decided to go ahead with the teaser for the third Hellblade game in hopes of generating investor interest that could lead to a sale rather than a complete closure.

It remains uncertain how many developers at Ninja Theory were aware of this situation while working on the trailer, or if the studio’s leadership knew about the plan before the showcase. Microsoft is also considering the future of other studios, including Double Fine and Compulsion Games. Even if some of these studios manage to survive, they are likely to face significant layoffs.

Founded in 2000, Ninja Theory employs around 100 people and has an annual payroll of approximately $12 million, according to its latest financial report. The studio has expressed confidence in its ability to create unique narrative-driven experiences with high production values, which could lead to both direct sales and revenue through game subscription services.