Astralis Announces New Betting Partnership
Danish esports powerhouse Astralis has unveiled a new partnership with the crypto-focused online gambling platform Stake. As highlighted in a recent announcement, Stake will take the spotlight as the primary jersey sponsor for the iconic Counter-Strike team. Astralis emphasized that this collaboration will feature “integrated activations, digital campaigns, and content that connects fans with our players, our performance culture, and our competitive journey.”
Just last month, Stake obtained a five-year online casino and sports betting license in Denmark, marking its first venture into the Nordic market, a region renowned for its rich esports history, particularly in Counter-Strike. The area has produced some of the game’s most prominent players and organizations, alongside hosting major tournaments, including the PGL Major in Copenhagen back in 2024. Stake has also set up its new headquarters at Parken Stadium, the home ground of FC Copenhagen.
Additionally, Stake’s parent company, Easygo Entertainment, is the creator of the livestreaming platform Kick.
Astralis continues to collaborate with brands like Zowie, Elgiganten, and Bazoom, and is currently showcasing its new Stake jerseys in the ESL Pro League.