DreamHack Birmingham Teams Up with Samsung, Reveals Complete Event Details

DreamHack Birmingham 2026 has revealed Samsung as an official partner for the event and its esports tournaments.

Scheduled for March 27 – 29 at the Birmingham NEC, the event will showcase a Galaxy Café, a unique activation hub designed to merge top-tier mobile gaming with a vibrant festival vibe.

Attendees can get hands-on with the latest Samsung Galaxy S26 Ultra devices and Samsung TVs, while also participating in various community competitions.

One highlight is the Winner Winner Chicken Dinner activity, where players who clinch first place in any Galaxy Café PUBG Mobile lobby will earn exclusive DreamHack collectibles. Completing a session will also reward players with a complimentary gourmet coffee or hot chocolate.

Daily leaderboard champions will walk away with a Samsung Galaxy S26 Ultra Phone, and the top 20 will receive a £30 DreamHack Merchandise voucher, qualifying them for the grand finale. In this showdown, players can enter a custom lobby battle for a chance to win another Samsung Galaxy S26 Ultra.

Additionally, players can challenge high-profile personalities in limited-time “Beat the VIP” matches, with DreamHack collectibles and drinks available as prizes.

“We are excited to have Samsung as an official partner for DreamHack Birmingham,” said Andreas Jernberg, VP Brand Partnership Development at ESL FACEIT Group. “Samsung’s Galaxy technology aligns perfectly with DreamHack’s community-focused festivals. The Galaxy Café will allow fans to experience cutting-edge mobile gaming while competing, connecting with creators, and actively contributing to the gaming culture at DreamHack.”

This event marks DreamHack’s return to the UK for esports after a decade, following DreamHack London in 2015.

Several tournaments are set to take place, including Road to EWC qualifiers for Street Fighter 6, FATAL FURY, and Trackmania.

A major Dota 2 event, ESL One Birmingham 2026, will be hosted at the nearby bp pulse LIVE arena.

The tournaments and their prize pools are as follows:

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Beyond esports, DreamHack Birmingham will also feature creator meet-ups, cosplay, live entertainment, and appearances from big-name guests like The Sidemen. It’s positioned more as a gaming lifestyle festival and will not include a BYOC LAN.