KOKA Noodles Teams Up with Grow uP Esports

KOKA Noodles has just announced a new strategic partnership with Grow uP Esports, aiming to strengthen its connection with the gaming community.

While the financial details of the agreement remain under wraps, the focus is clear: KOKA wants to engage gamers through genuine experiences, product sampling, and creative initiatives that resonate with the lifestyle of esports enthusiasts.

As part of this collaboration, KOKA Noodles will team up with Grow uP Esports to promote its brand through various joint efforts, including both in-person and online events, community-driven activities, content featuring athletes and creators, tasting events, and opportunities for gamers to try KOKA products firsthand.

“Grow uP Esports has always pursued partnerships that benefit the community and enhance the ecosystem,” said Telmo “Armag3ddon” Silva from Grow uP Esports. “KOKA Noodles fits seamlessly into the gaming world with its quick, convenient, and diverse offerings. This partnership is another step toward creating relevant and impactful experiences for gamers.”

The KOKA Noodles and Grow uP Esports partnership is set to unfold over the coming months.

For those who may not know, KOKA Noodles is an international noodle brand produced by Singapore-based Tat Hui Foods Pte. Ltd., with distribution in over 50 countries worldwide.

Grow uP Esports, based in Portugal and Macau, is a non-profit organization established in 2002, dedicated to promoting esports in a healthy and responsible way. The organization supports competitive teams, manages talent, organizes tournaments and seminars, and helps brands connect with millennial audiences through innovative marketing strategies.