Prodigy Agency Joins Forces with SEG in Exciting Merger

Toulouse, France’s Prodigy Agency, a prominent player in the esports and gaming scene, has announced a merger with the international talent agency SEG.

The financial details of this deal between the two privately held companies remain undisclosed.

This merger aims to pool resources, expand global networks, and leverage in-house expertise to enhance support for gamers, creators, athletes, coaches, brands, and game publishers around the globe. SEG’s esports and creators division, along with its roster of talent and ESIC Certified Agents, will be fully integrated into Prodigy Agency, forming a cohesive esports and gaming entity within SEG. Prodigy Agency’s founders, Jérôme Coupez and Manon Lagarrigue, will continue to lead as CEO and COO, respectively, while Rowan Stroo, currently the Division Director of SEG Esports, will join the management team.

“This merger unites two powerhouses in sports and gaming,” stated Prodigy Agency CEO and Founder Jérôme Coupez. “We share the same values: a family mindset and a talent-first approach. By combining our strengths, we’re creating a unique platform that bridges traditional sports and esports. Together, we will better serve and support our family of players, creators, athletes, and partners, and lay the foundation to grow into one of the world’s leading agencies at the intersection of sports and gaming.”

For those unfamiliar with SEG, the agency primarily represents sports and entertainment figures, including notable names like Pep Guardiola, Robin van Persie, Cody Gakpo, and Pauline Ferrand-Prévot. It also has a strong presence in esports, representing players and personalities such as Leandro “Virtyy” Moreno and Dominique “SonicFox” McLean, as well as content creators like Lukas “Punz” Peisel and Thijs “Thijs” Molendijk. SEG operates offices in cities including Amsterdam, Barcelona, London, and Milan.

Prodigy Agency is recognized for its brand partnerships in esports, collaborating with major companies like Porsche, Nike, Adidas, ASUS, Sony, Mastercard, Tencent, NetEase, and Red Bull. The agency has also supported significant game titles through campaigns for Marvel Rivals, Valorant, Delta Force, FragPunk, and more, working with top players like ZywOo, TenZ, and aspas on branded product deals.