The acquisition of the Madden franchise was completed in August.
The company behind Apex Legends and EA Sports FC is now under the umbrella of the same sovereign fund that supports the Esports World Cup and, via Savvy Games Group, owns the tournament organizer ESL FACEIT Group.
A gaming and esports production company based in Stockholm is set to establish a new office in Riyadh, Saudi Arabia.
NEOM and Savvy are joining forces to enhance support for gaming startups in Saudi Arabia by collaborating on their incubator programs.
The recent partnership will provide students with opportunities to engage with Savvy’s diverse range of businesses in the area.