The new Lego Smart Play is being hailed as a groundbreaking advancement for the brand, marking a pivotal evolution since the introduction of minifigures in 1978.
Introducing Smart Play: a groundbreaking collection of interactive Lego components set to launch later this year, featured in select Star Wars sets.
Lego’s innovative Smart Play technology brings your creations to life, featuring interactive visuals and sounds, starting with the latest Star Wars sets.
Lego marks 15 years of Ninjago with the release of three exclusive models, and a fourth is now available for preorder.
Build your own nostalgic gaming experience with the Lego Creator 3-in-1 Retro Gaming Console, which lets you create a handheld device, an arcade machine, or a desktop computer.
Sonic the Hedgehog enthusiasts can snag a discount of over $30 on the biggest Lego set currently available, but they should act fast, as this and other Sonic-themed building sets are set to be retired soon.
Lego’s Spider-Verse minifigure 6-packs have been unavailable at many stores for several months.
Celebrate 25 years of magic as Lego unveils new building sets inspired by the beloved Sorcerer’s Stone from the original Harry Potter film.
Introducing the 569-piece Astromech Droid, the first BB-8 Lego Star Wars set to launch since 2017.
Lego is set to launch an impressive new collection of Marvel building sets on January 1, featuring the standout Iron Man Mark 3 Collector’s Edition figure, which boasts 1,297 pieces.
Check out our expert’s insights on the groundbreaking Lego Star Trek set, the U.S.S. Enterprise NCC-1701-D.
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Amazon has restocked the 1,508-piece Soundwave building set, the latest entry in the Transformers collection from Lego.
Lego’s new Formula 1 miniature collection includes 12 unique race cars, reminiscent of the excitement found in minifigure mystery boxes.
Build your own piece of space history with the 1,913-piece Lego Technic Lunar Roving Vehicle, a detailed modular model inspired by the LRV from the Apollo 17 mission.
The 1,050-piece R2-D2 model is among the top-selling Lego Star Wars sets available right now.