The price of a new 1TB Xbox Series X in Europe has increased to approximately $900, starting now.
Despite recent price increases, Xbox appears to be reaping the rewards.
Concerns have been noted since November 2025.
Xbox CEO Asha Sharma acknowledges the tough challenges ahead for the division, highlighting significant revenue declines, supply chain issues, and an overstretched studio network, though she does not identify who will be tackling these obstacles.
The division’s revenue has reportedly decreased by almost $500 million over the past five years.
By mid-2025, the service boasted a subscriber base exceeding 35 million.
“Gamers can look forward to a consistent system that recognizes and honors their past commitment to the Xbox ecosystem.”
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Asha Sharma is on a mission to recruit fresh talent with essential consumer insights and technical skills that are currently lacking in the team.
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