The designation pertains to KPL’s anniversary celebration rather than a specific season, and the involved party is the brand’s China licensee supported by Hillhouse, rather than the Serta Simmons Bedding company that provides mattresses for hotels in the U.S.
The Saudi national airline is back as the official carrier for EWC 2026 in Paris, introducing additional flights, exclusive in-flight entertainment, and a special Fortnite activation.
This summer, the DOLPHIN G DM-i joins the roster of a French esports organization as BYD expands its esports sponsorship efforts beyond China.